Our Story
Our story CoreMETRICS Labs
Founded by scientists and developers who believe fitness should be driven by data, not guesswork. Discover how our journey began and where we're heading.
Founded by scientists and developers who believe fitness should be driven by data, not guesswork. Discover how our journey began and where we're heading.
CoreMETRICS wasn't born in a boardroom. It was born in the gym, from the real-world frustration of our Chief Science Officer, Steve.
Steve is a PhD scientist, but he's also a dedicated strength athlete. For years, he followed traditional programs and put in hour upon hour at the gym, but his results were inconsistent. He hit a frustrating plateau.
The scientist in him began to wonder: What if he could optimise his workouts, recovery, and nutrition based on his individual biology?
"What if I could optimise based on my individual biology?"
Steve began researching how biomarkers—like hydration, inflammation, and hormone levels—could provide a clearer picture of what his body actually needed. He started experimenting, combining his training with blood and urine tests to see if he could find a competitive edge.
By tailoring his workouts, recovery times, and diet in line with his real-time personal health metrics, he experienced faster, more consistent results. He suddenly had a personalised roadmap to progress.
Chief Science Officer
PhD scientist & athlete who discovered the power of personalised health metrics
Chief Technology Officer
Software developing genius who brought the vision to life
Chief Executive Officer
Visionary scientist and strategic brand architect who transformed the trio's breakthrough into a market-ready platform
Excited by the potential, Steve connected with his friend, Lawrence, a software developing genius and now our CTO. Together, they envisioned a product that could offer this same experience to anyone, not just elite athletes or biohackers. To transform their vision into a market-ready reality, they recruited Joanna—a brilliant scientist with exceptional strategic acumen and brand expertise. As our CEO, she masterfully orchestrated the company's evolution from breakthrough concept to scalable platform, completing the founding trio with her unique blend of scientific rigor and commercial vision.
Together, they built CoreMETRICS: a platform that combines fast-gain fitness programs with actionable health data, helping users build routines around what their body truly needs.
To empower people to make real progress, fast, with the backing of science and technology.
Not just hard
Fast and sustained
Maintain your peak
We believe it's not just about lifting weights or running further; it's about understanding how to achieve peak performance by listening to your body's core signals and acting on them.
It's not about just working hard—it's about working SMART to achieve your peak condition FAST and keep you THERE.
Join the CoreMETRICS community and discover how personalised health insights can transform your fitness journey.